New PSA Focused on People with Disabilities Preparing for Emergencies

Coinciding with the 25th Anniversary of the Americans with Disabilities Act (ADA), the Ad Council and the Department of Homeland Security’s Federal Emergency Management Agency (FEMA) launched We Prepare Every Day, a new public service advertisement (PSA) to raise awareness about the importance of being prepared for emergencies. We Prepare Every Day is the first in a series of videos showing people with disabilities taking charge to prepare themselves and their families for emergencies. The PSA provides equal access to all viewers and includes open captioning, a certified deaf interpreter, and audio description for viewers who are blind or have low vision. 

“As we celebrate a quarter century of the ADA, we look to people with disabilities as leading the way,” said Craig Fugate, FEMA Administrator. “By taking their own preparedness actions every day, they set an example for all of us, including their families and their communities.” The new PSA emphasizes the Ready Campaign’s four building blocks of preparedness - Build a Kit, Make a Plan, Be Informed and Get Involved. To get more information on how to make a family emergency communication plan, building a disaster supply kit or to learn how to get involved in community preparedness, please visit ready.gov/myplan.