Carey Services Announces New Brand Identity and Future Vision

​Marion, IN – With feedback from external stakeholders, board members, donors, and employees, Carey Services announced new logo branding, and a refreshed story to demonstrate the positive difference they are making, every day for the families they serve. 

​Every day, Carey Services, Inc. makes a positive difference in the lives of prenatal mothers, children birth to 3 years in early childhood education, and people of all ages with disabilities in North Central Indiana. Jim Allbaugh, president/ceo for Carey Services remarked, “Carey Services continues to be a movement, making transformational change for the people we serve, and we have done so for nearly 70 years.” Allbaugh celebrated the exciting news about the brand change internally and to the Carey Services Board of Directors during the Direct Support Professional Appreciation Week in September, and this announcement comes with new branding now being installed on the newly renovated bypass-facing offices across from Lowe’s in Marion, IN.
 
The new colors in the refreshed Carey Services logo include a more modern brighter green that replaces a beige color. A bolder and more updated navy blue replaces a hunter green frame that surrounds “CAREY” and “SERVICES” within the logo “stamp.” Allbaugh noted, “The following key words bring life to the new colors, and they match our strategies for the coming years: ‘Health,’ ‘Safety,’ ‘Growth,’ ‘Progress,’ and ‘Productivity.’”
 
Allbaugh notes people often ask where the name “Carey Services” came from. Allbaugh shared his excitement with this brand change mentioning, “With the brighter, more modern, and more bold colors and change in font and presentation, you can more clearly see the ‘Care’ in ‘Carey,’ and the ‘Serve,’ in ‘Services.’ That’s what we are really about.”
 
The team at Carey Services expressed their excitement about the visual refresh to their brand and logo where the “C” and “S” is woven throughout the new look and the “Carey Services” name. Allbaugh shared his excitement in this visual presentation, explaining, “That winding pattern represents the journey of life that each of us live where there are clear pathways, barriers to overcome, and successes along the way.” Carey Services facilitates that “pathway of life” every day for the success of the people they serve and their more than 220 employees.
 
Carey Services will be rolling out their brand change across their facilities in multiple counties in North Central Indiana in the coming weeks and months.
 
Carey Services is the premier local provider of home and community-based services for individuals with intellectual and developmental disabilities. Carey Services envisions “A world where all people are empowered and equally valued in the community.”  Carey Services is an internationally accredited, community based, difference making organization providing an array of services to people with disabilities and other low-income individuals and families. Further, Carey Services is nationally accredited for Early Childhood Education.
 
Call 765-668-8961 or visit their website at www.careyservices.com for more information about how to help Carey Services carry out their bold vision and transformation and to get a tour of their main campus in Marion.